CASE STUDY

CASE STUDY

Akiki Spinal Flow® Website Rescue Case Study

A calmer, clearer website redesign for a nervous system regulation and holistic bodywork practice in the Noosa Hinterland.

Akiki Spinal Flow already had a powerful message. Our job was not to change the heart of the business - it was to help the website reflect it better.

Project Snapshot

CLIENT

Akiki Spinal Flow®

INDUSTRY

Wellness & Holistic Health

PROJECT TYPE

Website Rescue

LOCATION

Noosa Hinterland, QLD

A website with more calm, clarity and connection.

Tina’s work is deeply personal, intuitive and grounded in the body’s natural intelligence.

The previous website had heart, warmth and meaning, but the layout needed refinement. The page flow felt harder to move through, the first impression needed strengthening, and the booking pathway needed to be easier for visitors to find.

South Star Designs redesigned the website to feel more aligned with the experience Tina creates in person: calm, safe, natural and deeply connected.

Laptop and smartphone displaying a responsive website with green and white design

Before & After

The redesign kept the heart of Akiki Spinal Flow while improving the first impression, mobile experience and booking journey.

BEFORE

Green website homepage with sunlit forest hero image and a person reading in a content section

The original site carried Tina’s message, but the design felt more text-heavy and less refined. Important information was there, but the page experience needed more structure, visual calm and clearer direction.

AFTER

Website homepage with woman portrait and headline about multidimensional nervous system regulation with spinal flow in the Nosa hinterland

The redesigned site gives Akiki Spinal Flow a stronger first impression, cleaner mobile experience, clearer messaging and a more natural path toward booking.

The goal was not to change the heart of the business.


It was to help the website reflect it better.


We kept Tina’s words, her natural tone and the grounded energy of the brand, then rebuilt the website experience around clarity, trust and ease of use.

What We Kept

Some websites need a full repositioning. This one did not.

Akiki Spinal Flow already had a beautiful message. The redesign was about preserving what made the business feel real while improving how that message was presented online.


Checklist:

✓ Tina’s words
✓ The natural feeling
✓ The calm, grounded energy
✓ The core message of her work
✓ The gentle, body-led approach
✓ The connection to nature and safety

The Challenge

The website needed to feel more polished without becoming cold, clinical or overly corporate.

01.

Clarify The First Impression

New visitors needed to understand what Tina does, who she helps and where she works within the first few seconds of landing on the site.

02.

Improve The Page Flow

The existing content had meaning, but the structure needed to guide visitors more naturally from curiosity to trust to booking.

03.

Make Booking Easier

The booking pathway needed to be more visible and accessible without making the site feel pushy or sales-heavy.

HOW WE SOLVED IT

The Solution

A calmer, clearer website experience designed around trust, natural visual direction and a simpler path towards booking.

01

Stronger Hero Section.

The new hero section gives visitors an immediate sense of Tina’s work, her location and the calm energy behind the brand.

Clearer first impression
02

Clearer Mobile Experience.

Because many visitors will first experience the site on their phone, the mobile layout was a priority.

The new design uses stronger spacing, clearer section breaks, more visual rhythm and an easier path through the content.

Mobile-first page structure
03

Softer Visual Direction.

We leaned into natural greens, organic imagery, gentle textures and Tina’s personal photography to create a website that feels grounded, safe and human.

Calm and grounded design
04

Easier Booking Access.

The booking call-to-action was made clearer across the site, giving visitors a simple next step when they feel ready to book a session.

Clearer booking pathway
CLIENT TESTIMONIAL

Real feedback. In Tina’s own words.

A first-hand look at the experience of redesigning Akiki Spinal Flow with South Star Designs.

Tina Kirkham Smith working with a client at Akiki Spinal Flow
AKIKI SPINAL FLOW

It was time for a website update with new eyes, so I approached South Star Designs saying “you may not want to work with me as I’m very pedantic and I’m English... 2 spaces after a fullstop and no comma before and!” to which Rob confirmed he too is super hot on how things look, so I told them they had the job!

It’s all been so easy with a really fast turnaround. There was very little I wanted to tweak and that was just my personal preferences really.

My website feels much simpler, more flowing and so fresh, oh and they streamlined the back end where you’re paying money for this and that and don’t even know what it’s for.

If you’re a small business owner I definitely recommend having a conversation with Rob & Talia.

Tina Kirkham Smith

Owner of Akiki Spinal Flow

Need a website that finally feels like your business?